27 gamified lessons on money, profit, and practice ownership. The goal: make sure you never sign anything — a contract, a sale, a partnership — without knowing exactly what it's worth.
Britain's £6.7 billion veterinary market has been quietly acquired by private equity. Six corporate groups — IVC Evidensia, CVS Group, VetPartners, Medivet, Pets at Home, and Linnaeus — now own roughly 60% of UK practices. They didn't get there by being better at medicine. They got there by being better at money.
The model: buy independent practices cheap from vets who can't read their own accounts, bundle them into a larger entity, and resell the portfolio at 2–3× what they paid. One two-vet practice in the Midlands walked away £400,000 short — not because the owner was deceived, but because he couldn't see the value sitting in his own P&L.
VetUcation exists to close that gap. 27 lessons, from basic profit and loss right through to reading a real group's consolidated accounts and sitting opposite an investor with confidence.
Each concept explained in plain English by a different animal character. Real examples from UK vet practices and corporate group accounts — no jargon without a translation.
Short quiz after every lesson to lock the concept in. Instant feedback with explanations — not just right or wrong, but why, so nothing slips through.
Earn XP, unlock chapter badges, and level up. Finance is hard enough without making it feel like homework.
Your money-mentor pup. Sterling is with you every lesson, translating finance into plain English whenever the numbers get dense.
The final lessons use illustrative statements modelled on real UK vet group formats — so you leave Chapter 8 able to read actual filed accounts.
VetUcation is free for all UK vets and vet practice owners. Sign in with Google to save your progress and earn badges as you learn.
Your money-mentor pup. We start at zero and, lesson by lesson, get you reading any vet-business number with confidence — right up to a real group's accounts. The goal: never get ripped off.
